Hello! I’m Sam Parrett, a U.K. based type designer, and I own and operate the Set Sail Studios type foundry.
I started my design journey as a self-taught graphic designer working in the music industry. Six years in I realised something, I was bored of using and seeing the same old fonts in every project—and I couldn’t ever find anything that looked like actual real handwritten lettering. I decided to turn an old handwritten logo project into my very first font as a learning exercise, and I was instantly hooked. I could finally create the fonts I had once only dreamed of using, and let my creative side run wild in the process. I launched that first typeface in 2014 and never looked back, committing myself to full-time font design only a few years later. I’ve since released over 100 typefaces which have been used by some of the biggest brands in the world—and continue to create new ones from my home studio in the Cotswolds.
My other loves include my partner Leanne & our two kids, two-wheeled adventures on my mountain bike & motorbike, gaming, rock music, good food and plenty of tea & coffee (a.k.a. font fuel).
I’m always happy to chat. So if you have any questions or just want to say hello, please don’t hesitate to get in touch.
Cheers for stopping by!
Set Sail fonts are used & trusted by creatives at
- Victoria’s Secret
- Sephora
- Publix
- American Express
- Adobe
- Corcoran Group Inc.
- Michael Kors
- Volkswagen
- Katy Perry
- ghd
- EA Sports FIFA 22
- Marks & Spencer Group
- Costa Coffee
- CBS Sports
- Scentsy
- Sketchers
- Tchibo
- Bacardi
- Cardi B
- Paperchase
- Carlsberg
- Paramount+
- Wagamama
- Robinsons Drinks
- Glenfiddich Whisky
- Hobby Lobby
- Hallmark Channel
- Bourjois Paris
- Ralph Lauren
- Microsoft Xbox
- Ann Summers
- Revlon
- Spotify
- Starbucks
- UEFA
- BBC Sport
- L’oreal
- TGI Fridays
- Las Iguanas
- Meredith Corporation
- Bath & Body Works
- NBC (The Voice USA)
- WWE
- Toyota
- Facebook Watch
- Sony Music
- TLC Network
- Frankie & Benny’s
- Josh Cellars Wines
- Melbourne Airport
- Mercedes-Benz
- Garnier
- Gü Desserts
- Diana Ross
- A.S. Roma
- EL&N Café London
- MAC Cosmetics
- FIFA World Cup 2018
- California Pizza Kitchen
- NBA
- Sunsilk
- ESPN
- HBO
- Epic Games
- Fat Face
- Sainsbury’s
- Tesco
- Clarks Shoes
- Ed Sheeran
- Netflix
- Vauxhall Motors
- Arsenal F.C.
- E. & J. Gallo Winery
- Finnair
- The Body Shop
- Paper Source
- Lidl
- Frito-Lay
- L’Occitane
- Hunkemöller
- BP
- Rubicon Drinks
- Zoella Beauty
- PETA